Making Your Perfect Rug Affordable

Hello! My name is Nicolas Larsen and I have been in the rug business since 1985, sourcing and making Persian and Modern rugs for commercial and residential spaces, both in the UK and USA. I provide a cost-effective solution – I accept all reasonable offers! – friendly and informative rug shopping service showing the UK’s largest choice. You can arrange to have a guided wholesale warehouse visit or use my unrivalled shop at home service to view rugs in your space and at your convenience.

I specialise in handmade Persian rugs, guaranteeing you are buying a genuine article which is the very best within your budget. Whether you are looking for one rug or enough to fill a house I love to find or make the perfect rug for my customers.

If you are a little confused with the terminology surrounding Persian rugs, check out my FAQ and Glossary pages, where I am sure you will find answers to all your questions there.


The best and most varied artisan production of handmade traditional design rugs- wool or silk – workshop, village and tribal – all sizes from mats to massive.


Handmade or hand tufted rugs in abstract, funky or subtle designs with colours ranging from monochrome to kaleidoscopic – natural or synthetic materials to suit any budget.


Your unique artisan crafted rug can be affordably made in any quality or materials and selecting from 1200 colours– design your own or have my team create just for you.

Guided Warehouse Visit

With such a huge and daunting array of rug options you need to know you are being guided at the warehouse to your perfect rug in a transparent and honest way. Buy on the day -or take a collection home to try out on Approval – with my guarantee of excellence and have that peace of mind that you have bought wisely. Remember- I accept all reasonable offers!

My Partner Warehouse Locations

Make an appointment to be guided though the UK’s biggest stocks of Persian and Modern rugs.

North London

North West London

The Ultimate Rug Service

“…..we are delighted with our new rugs, which are absolutely perfect in each room.You provided the ultimate service coming to our home to discuss was a pleasure to work with you….”

— Mrs. S.W, North Yorkshire

“Nicolas was incredibly knowledgeable, helpful, attentive and polite..beautiful collection of rugs at very reasonable prices….we do not hesitate in recommending Nicolas most highly”
— Mr. R. L, Shropshire

Residential & Commercial Presentations

  • Day and Time to suit you
  • One rug to one hundred
  • Large choice below, and within your budget
  • Straightforward expert opinions offered to help you choose
  • 33 years interiors experience to source the perfect rugs to show
  • Friendly and relaxed with zero pressure or obligation
  • Offer of Home Approval to live with a selection for a while
  • Fully staffed so no effort required from you
  • All reasonable offers accepted
  • Further discounts for multiple purchases
  • All rugs fully described and guaranteed
  • Suitable underlays provided at cost price

Make Your Appointment