Many decorative rugs are ideal for integrated furnishing- for those who do not want the rug to be a major room feature. They are often paler than traditional Persian rugs, washed out colours and lack big, bold motifs such as central medallions and corner spandrels.
Modern rugs are often made in Afghanistan and Pakistan and popular trade names include Ziegler, Sultanabad, Farhan and Garous. As with so many new rugs they are made in a wide array of qualities so beware of the cheaper ones. A well made one will last 20 years in a busy family room.